gimnasio estoico
ar mindfulness

About This Project‍

In collaboration with One Agency Media, METABRANDS, and Aircards, L’OCCITANE Group’s Sol De Janeiro launched a groundbreaking campaign that seamlessly blends art, technology, and marketing into a mesmerizing outdoor experience. The AR-activated murals for Sol De Janeiro’s Body Butter come to life through dynamic 3D visuals and spatial audio, transforming traditional murals into captivating interactive displays. This campaign marks a significant milestone, setting new records in the field of augmented reality (AR) activations.

In a personal endeavor to help people improve their mindfulness and productivity, I developed the Instagram filter "Gimnasio Estoico" ("Stoic Gym"). This filter is designed to introduce users to modern Stoic rituals that can be seamlessly incorporated into their daily routines, either at the start or end of the day. Inspired by my daily practices with the Stoic app, this filter aims to promote a more conscious lifestyle, support mental health, and boost productivity.

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Demo

Try the filter on Instagram.

Link to demo video.

Features

• Interactive Ritual Selection: Users can nod to start the filter and tilt their head to choose a ritual based on the time of day (morning or evening).
• Question/Proposal Generator: The filter provides a random prompt or proposal for reflection or action. Users can tap the screen for a new prompt.
• Shareability: Users are encouraged to record their responses and save the video for future reference or share it in their Instagram stories.
• Diverse Options: Includes 30 different prompts to ensure a varied and enriching experience.

Technical Details

• Optimization: Applied best practices for code and asset optimization to ensure smooth performance.
• 2D Design: Developed with 2D graphics, focusing on simplicity and ease of use.
• Routine-Specific Options: Tailored options depending on whether the user is engaging in a morning or evening routine.

Usage Instructions

1. Start the Filter: Nod your head to activate the filter.
2. Choose a Ritual: Tilt your head to select a ritual based on the time of day.
3. Receive a Prompt: A random question or proposal will appear.
4. Change the Prompt: Tap the screen if you want a different prompt.
5. Record and Share: Answer the question, record your response, and save the video for personal follow-up or share it in your Instagram story.

Conclusion

"Gimnasio Estoico" is a simple yet effective tool for integrating Stoic practices into daily life. By providing thought-provoking prompts and easy interaction, it helps users cultivate mindfulness and productivity in an engaging and accessible way.