visions laboratory

Visions Laboratory is a creative technology laboratory exploring immersive storytelling and interactive experiences for brands, culture, and future-facing media. This is the brand identity and launch teaser site, built from scratch: naming, logo design, colour direction, typography, motion language, and the first public-facing landing page.

The logo came out of a hybrid process: sketching on iPad, using AI tools to generate visual references and speed up early concept exploration, then refining directions in Figma and Canva. I wanted the identity to feel cinematic, experimental and slightly strange while still working as a polished studio brand.

On the technical side, the centrepiece is a cinematic SVG path morph animation built with GSAP, where separate logo elements animate and merge into the final mark. The wordmark uses a responsive gooey effect. The full site was built in React and Vite, deployed to Vercel.

TECHNICAL DETAILS
Brand identity, creative direction, logo design, colour palette, typography, iPad sketching, AI-assisted design exploration, Figma, Canva, React, Vite, GSAP, SVG path morph animation, gooey effect, domain setup, Vercel deployment.